Posted on 03-01-2009
Three Types of Marketing
Filed Under (Marketing) by jay

Lately I’ve been thinking about different ways of marketing a product.  I’ve been pursuing internet marketing for over a year now with limited success but I think some things have clicked lately that are going to open some floodgates for me.  I am “borrowing” fairly liberally from Seth Godin here but the three types are Interruption Marketing, Permission Marketing, and Hybrid Marketing.

Interruption marketing is exactly what it sounds like.  The marketeer interrupts you to show you their product.  Examples of this include television commercials, ads in magazines and newspapers, and ads on a website that are just there because the website gets a lot of traffic.  This is the hardest form of marketing to track success.  With tv and magazines you have no idea how many people saw the ad, how many of them were going to buy your product anyway, how many of them already own your product, how many of them bought it because of your ad.  It’s kind of a crapshoot and it is the biggest form of marketing there is.

Hybrid marketing is when the advertiser gets your attention with some kind of interrupt and then takes the opportunity to get contact information from you.  If you opt int, expect to receive advertisments in either your email of snail mail in the future which hopefully you can opt out of at any time.  A big example of this is a zip or email submission which is really popular with newbie IMs.  You choose an add from an affiliate network that is pay per lead, you buy traffic based on celebrity keywords and the user submits their email address.  The IM gets paid and the advertiser gets a new email added to their list.  This form of advertising is easier to track since you know who recieved your email and could cross reference who recieved the email with who bought the product.

Permission marketing is the one I prefer.  You target a particular keyword like buy blue widgets.  You funnel all the traffic you can from that keyword to your site and it stands to reason that anyone searching for that phrase is looking to buy a blue widget of some kind.  You put up an ad to a website that sells blue widgets and magic happens.  The searcher gets what they want with, I get a commision on the sale, and widgets.com gets a new customer.  Everybody wins.  The best part about this is that it is easy to track.

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