Probably the two most popular scenes for Internet Marketeers and wannabe Internet Marketeers are these two from Glenngarry Glen Ross and Boiler Room:
[youtube=http://www.youtube.com/watch?v=y-AXTx4PcKI]
[youtube=http://www.youtube.com/watch?v=zvICN8DNMpY]
I like the Glenngarry scene but you know what? Alec Baldwin may not be the best actor on the planet but Ben Affleck is not fit to carry his jock. It’s more than that though. The two movies do not even compare. David Mamet versus Ben Younger. Who the hell is Ben Younger? David Mamet is a legend in his field and his movies are awesome, Ben Younger never managed to rise above Boiler Room. Then look at the cast: Ed Harris. legend, Al Pacino, Michael Fucking Corleone, Kevin Spacey. These are all tremendous actors who have elevated the craft. Boiler room has Giovani Ribisi, Vin Diesel, and the guy from Ocean’s Eleven who I don’t know who he is. These guys are all one note actors. Boiler room is a formulaic ripoff off Glenngarry Glenn Ross and doesn’t try to even hide it. Glenngarry Glen Ross is a brilliant portrayal of men in sales. Boiler Room is all testosterone and no heart. Give me Glenngarry any day, the kids can keep Boiler Room
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Keyword Elite is an advanced keyword research software tool that is going to revolutionize the pay per click and search engine optimization market place for ever.
Bryxen technologies are the creators of this keyword research software tool with their specialist marketing man Brad Callen. Keyword Elite enables you to create thousands of top paying keywords for your adsense or adwords campaigns for any niche market.
If adsense is not your market then it can also be used for analysing your adwords campaigns and even spy on the adword competition. If you are one of these marketers that have been spending your hard earned dollars on keyword lists, you might want to re-think your tactics and take a minute of your time to investigate keyword elite.
Once you have decided on a topic is when you put keyword elite to work, with the click of a button you can be generating 1000’s of keywords related to your keyword topic and niche market. Keyword Elite will even tell you if the market is too saturated or for adsense users what costing your are looking at to be competitive with your pay per click campaigns. With all the built in extras within keyword elite such as, how many searches, competing web sites and most importantly the KEI, (Keyword Effectiveness Index) this index tells you how competitive the market is for your selected keyword. The higher the KEI the less competition you will have so this is a good keyword to be marketing on your web site.
Keyword Elite comes with its own keyword database ready for you to use as well as a 30 page guide that explains every thing you need to know to use this impressive software.
If you are looking at creating successful web sites in a competitive market place then you need to take a look at keyword elite. For every internet publisher or pay per click specialist this is a must have tool.
In my post about hostgator, I said that I didn’t like Godaddy the hosting company. However, I love Godaddy the Domain Registrar. Currently all of my domains are registered through GoDaddy.com
Your domain name is registered somewhere out in cyberspace through an authorized domain name registrar. Do you know which one? Do you know who is listed as the registrant / owner of your domain names?
A domain name registrar is the organism or company chargeable for providing domain name registration services to the public. A domain name registrar is either authorized by ICANN ( the Internet Firm for Assigned Names and Numbers, an framework hot to Internet governance ) to contribute registration services or is authorized by its own supervision to register domain names within a specific ccTLD ( country code Top Parallel Domain name extension ). A registrar extremity further personify authorized by the registry of a Top Commensurate Domain to act as an means of the registry to formation domain name registrations, locale the consideration is not a reseller. The registrar is further engaged for creating and maintaining a WHOIS database for its customers. The quantity of registrars has exploded in recent caducity, stifle some being increased reputable than others. Examples of domain registrars embrace GoDaddy, Network Solutions, Register. com.
Man upstairs Helps Those Who Protect Their Domain Names: You know the sayings - an ounce of prevention - Holy spirit helps those - a stitch in bout. Nowhere are these sayings truer than in cyberspace. The internet is still akin to the Barbaric West. Lawlessness and maelstrom still burst forth. You would substitute muddled by the quantity of calls and emails everyday from popular bright-eyed - pace companies who own irrecoverable guidance or ownership of their domain names. The cause of domain name problems is, more often than not, a failure of the company to protect its domain name from its own employees, third parties, vandals and scam artists.
Here are some tips that will help keep your domain secure from third parties, hackers, cybersquatters, pornosquatters, add - site squatters and other domain name leaches.
1. Control your domain registration information: You must be listed as the domain registrant with correct contact information in order to control your domain. Many companies hire web developers or internet service providers ( ISPs ) to secure its domain names and develop its websites. I can not state this more strongly. Never let third parties register your domain name without oversight and instruction. You must control information at the registrar level in order to control your domain name.
2. Control your domain account number, login name and password: The domain account password with the registrar is set by the domain owner at the time the account is created with the registrar. Keep your domain account number, login name and password secret at all times. If you forget your password, every registrar has a system to send your password to the listed email account. In fact, all changes to your domain registration account occur through the registrant email address. Hackers sometimes use their tools on registrar login screens to hack into your account and change your registrant information. Make sure your password contains both letters and numbers and both upper and lowercase characters. The registrar will not treat you as the domain name owner / registrant unless you are the email address who controls your username and password.
3. Control your employees: What happens when the IT person you hired leaves for another company? If that IT person’s email was provided at registration and you don’t control that email address, you may be in serious trouble. The same is true of business partners. When company founders have a falling out, domain disputes often occur. Also, be careful about using free email services such as email at msn. com or email at hotmail. com, which you do not use regularly. Many of these services will discontinue your account if you do not log in on a regular basis.
4. Lock your domain name: Every authorized domain registrar is required to allow you to “Lock” your domain name. Domain locking is critical because registrars who receive a transfer request from any third party will send you an email. If your domain is not locked, the failure to respond to the registrars email request for change is an automatic “approval” of the transfer. Locking your domain prevents this from occurring. You will know if your domain name is locked if you see the words “Registrar - locked” when you view your domain name at the registrar or Whois database level.
5. Regularly check your domain registrant information: Check the Whois database on a regular basis to ensure you are listed as the registrant with all the appropriate contact and email information. Whois information is listed through your registrar or through http: / / www. internic. net / whois. html
6. Beware of spam emails, which pretend to be your registrar: You will receive spam from companies pretending to be your registrar, or mail asking you to sign papers again purporting to be your registrar. You must be extremely careful when responding to any request for information or authority about your domain by mail or email. Ninety percent of what will likely come into your inbox is essentially fraud. If you are not absolutely certain that the email is from your registrar, you should not respond. Many people sign or respond to emails, which provide authority to give your domain name up to someone else.
7. Don’t forget to renew your domain registration: Some companies simply fail to renew their domain name registration when it expires. If the email for the contact person is bad, the company never gets notice that its domain name is expiring. Many cybersquatters, or worse yet pornosquatters, have already paid money for rights to the domain name if it expires. They want your domain because it already has built - in traffic that they can turn into money by replacing your web site with an advertisement or link site, or a pornography site.
8. Establish your domain name as a trademark: Most of the domain name laws are designed to ensure that the proper company has the right to its domain name. These domain laws are tied directly to your trademark rights in the words used for your domain name. Registering your company or domain name with the appropriate trademark office gives you tremendous leverage in protecting your domain name in cyberspace.
9. Call an attorney: If you do lose your domain name, contact an attorney who specializes in this area. There are laws and remedies available which might help you get your domain name back. Domain names are valuable property and should be protected no different than a company’s customer list or its trade secrets. Many companies rely on their domain names and web traffic for substantial revenue. While domain name law firms can help your company get its domain names back once lost, it is rarely without serious business interruption and the investment of significant resources. The best course is to protect your domain name on the front end. An ounce of prevention is truly worth a pound of cure.
Lately I’ve been thinking about different ways of marketing a product. I’ve been pursuing internet marketing for over a year now with limited success but I think some things have clicked lately that are going to open some floodgates for me. I am “borrowing” fairly liberally from Seth Godin here but the three types are Interruption Marketing, Permission Marketing, and Hybrid Marketing.
Interruption marketing is exactly what it sounds like. The marketeer interrupts you to show you their product. Examples of this include television commercials, ads in magazines and newspapers, and ads on a website that are just there because the website gets a lot of traffic. This is the hardest form of marketing to track success. With tv and magazines you have no idea how many people saw the ad, how many of them were going to buy your product anyway, how many of them already own your product, how many of them bought it because of your ad. It’s kind of a crapshoot and it is the biggest form of marketing there is.
Hybrid marketing is when the advertiser gets your attention with some kind of interrupt and then takes the opportunity to get contact information from you. If you opt int, expect to receive advertisments in either your email of snail mail in the future which hopefully you can opt out of at any time. A big example of this is a zip or email submission which is really popular with newbie IMs. You choose an add from an affiliate network that is pay per lead, you buy traffic based on celebrity keywords and the user submits their email address. The IM gets paid and the advertiser gets a new email added to their list. This form of advertising is easier to track since you know who recieved your email and could cross reference who recieved the email with who bought the product.
Permission marketing is the one I prefer. You target a particular keyword like buy blue widgets. You funnel all the traffic you can from that keyword to your site and it stands to reason that anyone searching for that phrase is looking to buy a blue widget of some kind. You put up an ad to a website that sells blue widgets and magic happens. The searcher gets what they want with, I get a commision on the sale, and widgets.com gets a new customer. Everybody wins. The best part about this is that it is easy to track.